B2B Power Hour

27. The Best Cold Prospecting Approach on LinkedIn w/ Candyce Edelen

Episode Summary

Morgan sits down with Candyce Edelen, CEO of PropelGrowth, to discuss her approach to cold prospecting on LinkedIn that has earned her not just high acceptance rates (90%+) but also high meeting acceptance rates with new connections (70%)+. We break down her approach to prospecting on LinkedIn, including how to personalize, whether automation is a good idea, and how to provide value at every stage of the conversation. Connect with Candyce (according to her instructions on the show!) at https://www.linkedin.com/in/candyceedelen/.

Episode Notes

Morgan sits down with Candyce Edelen, CEO of PropelGrowth, to discuss her approach to cold prospecting on LinkedIn that has earned her not just high acceptance rates (90%+) but also high meeting acceptance rates with new connections (70%)+. We break down her approach to prospecting on LinkedIn, including how to personalize, whether automation is a good idea, and how to provide value at every stage of the conversation. Connect with Candyce (according to her instructions on the show!) at https://www.linkedin.com/in/candyceedelen/.

Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickett

Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmith